Businesses today communicate with customers through multiple channels including WhatsApp, Facebook, Instagram, chat systems, marketing campaigns, and automated messaging. Managing all these channels separately can make customer communication difficult, time-consuming, and inefficient.
To solve this problem, I developed a Multi-Channel Customer Communication & Automation Platform that brings customer conversations, campaigns, social publishing, chatbot automation, analytics, teams, templates, and business communication tools into one centralized dashboard.
The application was developed using Next.js for the frontend and Laravel REST API for the backend, creating a modern API-driven architecture that can be extended and scaled as the platform grows.
